At Cakewalk, we set out to break the boundaries that surround the entertainment industry’s ‘business as usual.’
When others see a challenging brand, we see the opportunities hiding within. When others celebrate their success, we’re focused on creating what comes next.
Embracing the unexpected and daring, we elevate above the norm to create authentic, meaningful, and lasting connections between our client’s work and the people who love it most.
Built on decades of proven expertise, Cakewalk pushes entertainment properties and brands beyond the screen and into consumers’ everyday lives.
We craft innovative concepts and close high-profile deals thanks to relationships with the biggest companies on the planet. Our awesome team includes: George Leon, Jamie Hamilton, Joe Kvam, Lauren Thomason, Lindsay Label, Melanie Morris Speiser & Stacey Pauly.
Together, we guide our clients from strategy to success story—developing creative partnerships, franchises and licensing strategies. Most importantly, we make sure fun is baked in every step of the way - from client, to campaign, to consumer. Because working with us to build a global franchise is a piece of cake!
Our Clients
George Leon,
Founder & CEO
Cakewalk is helmed by industry veteran George Leon. With more than 25 years of experience, Leon is a one-of-a-kind specialist in global promotions and franchise development in the entertainment space.
As a leading marketing executive, Leon has pioneered new franchise strategies by bringing promotions, consumer products, and product placement under one fully integrated roof.
Leon carries that global-scale vision everywhere he goes and creates tailor-made promotional campaigns that elevate world-renowned icons and innovate new brands.
Grab a Slice of the Cake
Sponsorship
Development
Strategic
Partnerships
Consumer Products & Licensing
Global
Promotions Strategy
Business
Development
Product
Placement
Interactive &
Digital Gaming
Experiential
Events
For inquiries, please use our form or connect with us on social media.
